HDFC doesn’t need introduction but what they need introduction for, is thier Hunger for Innovation. They always push boundaries to create great User Experiences.
When we met HDFC, we realized that they are looking for a Solution that can help their users to access their Banks without visiting the branches or using the internet. When they found it, they needed adverts which could convey the same to their Users. The following is an example of Innovation-driven Solutions rather than Problem-Driven Solutions